Inserting Meta Tags Into HTML code
Some search engines, such as Alta Vista, Excite, Lycos, Yahoo and other, use "meta tags" embedded in the HTML code in your web site to index web documents. Meta tags are inserted into the "head" area of your web pages. There are three most common types of meta tags: site title (TITLE tag), site description (META DESCRIPTION tag), and site keywords (META KEYWORDS tag).
Though the use of meta tags does not guarantee your web page a top ranking on crawler-based search engines, it is a good way for web site owners to control how their web pages are described by some search engines. Meta tags are useful for additional web site promotion with some search engines. The SiteBuilder wizard's interface allows you to easily insert meta tags in the HTML code of your web site.
To provide information about your web site:
- Click the Extra tab in the main SiteBuilder window.
- Click Metatags in the navigation pane and provide information about your web site:
- In the Site Title field, type the name of your web site that will be displayed in the window title bar of the browser window. This title bar is located at the upper left corner of the browser window. The site titles are important because they identify your page for users and search engines use titles as the primary identifier for listing pages in search results. Therefore, the title should be short, unique, and descriptive.
- In the Site Keywords field, enter several keywords or phrases separated with a comma, which describe your web site best. Some search engines that support keyword searching will index your site using the keywords you provide.
- In the Site Description field, type a short description of your page displayed by search engines when they hit your web site. Keep your description short and informative (25-30 words) or most of your description will be truncated. It is worthwhile to use the meta description tag for your pages, because it gives you some control with various crawlers.
- Click Apply.